Mascot Branding
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How to Create And Design a Mascot Character for Your Brand

November 28, 2025

Learn how to design a brand mascot, what makes a good mascot, and how to integrate a mascot into marketing, including insights from the Duolingo marketing strategy.

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Brands and businesses with a mascot on their side have a secret weapon. Mascots grab attention and tell a story without words. They make brands feel more human and easier to relate to, which leads to more loyal customers. Today, let’s dive a little deeper into what mascots really are.

About Mascot Branding


You need to grow, but creative feels like a total guessing game?  How are you supposed to know if a character will actually drive ROI? How do you know if people will even like it?! Normally, you just have to trust the taste of an artist or a slow, expensive agency. They just make what they like, and you're left crossing your fingers hoping it works. It's super frustrating!!!


WE KNOW WHAT MAKES A CHARACTER GO VIRAL!
 We're the creators of CharacterHub, the home for over 500,000+ artists and their characters. We see data every single day on what's working.


Our own content has driven 10M+ organic views and our character GIFs have over 50M+ views! It’s why huge brands like Sonic, Transformers and Spongebob have worked with us to drive millions of impressions for their campaigns. We know how to make content that people actually love!

✨ We're different. 
We're a collective of founders who have been in your shoes.
🔥 We move fast, we get it, and we're backed by the best in entertainment (founders of Twitch, Crunchyroll, Rotten Tomatoes, and top Hollywood execs).
👽 Our unfair advantage is CharacterIQ. We have real-time data from millions of fan votes showing us exactly which character archetypes, visual styles, and stories are spiking with your target audience.
💕 We know what they'll love before we even start creating. No more guessing!!!
Mascot Branding Logo - a cute character mascot witha star head holding a brush and painting